UTM URL Builder
Add campaign parameters to a destination URL for analytics. This tool runs in your browser and does not need an API key.
Use the UTM URL Builder
Add campaign parameters to a destination URL for analytics.
Result
How to use this tool
Enter the destination URL and campaign source, medium, and name. Add optional values, then copy the tagged link.
Frequently Asked Questions
What are UTM parameters for?
They label links so analytics systems can group visits by source, medium, campaign, term, or content.
What is a UTM URL used for?
UTM tags add campaign details to a link so analytics tools can group visits by source, medium, or campaign.
Do UTM tags change the page people visit?
They add tracking parameters to the destination URL. Check the final link to make sure it still opens the intended page.
Should I add UTM tags to internal links?
Usually campaign tags are meant for links coming from outside your site. Tagging internal links can interfere with how analytics attributes a visit.